ROLE
PROJECT TYPE
DATE
SOFTWARE
I don't like doing laundry, but I love clothes. I developed this concept based off my experiences working in retail and the dreadful times I had to go to the laundry mat with my mom growing up.
Digital laundry services lack a unified solution for comprehensive garment care. Shimmer addresses this gap by leveraging personal washing machines to deliver a seamless, all-in-one experience for dry cleaning, sneaker cleaning, and tailoring.
I’m the product designer for this project. I conceptualized and did all aspects of the research. This is a on going personal project that I’m exploring to see if I can make it come to life.
Laundry and garment app services have a limited scope and don’t offer enough solutions or fair prices.
User Goals
A delightful, Consistent Consumer Experience
Ensuring a proper design system is crucial to enabling users to achieve their end goals as efficiently as possible, thus delivering a delightful and consistent consumer experience.
Multiple Services
My objective was to offer a variety of services without causing confusion or complexity. These services include:
Laundry services that include delicates and bedding.
Tailoring services, with measurements taken at the customer's doorstep.
Dry cleaning services, with pick-up and drop-off facilitated by local businesses.
Sneaker cleaning services.
Business Goals
New Pricing Model
Introducing a pay-what-you-want pricing strategy aimed at providing competitive pricing and defining our position in the market.
A Network of Users
I aim not only to serve traditional laundry facilities but also empower everyday individuals with access to washing machines and dryers to establish side businesses. This approach enhances the accessibility of Shimmer services to a broader audience.